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Do you ever feel like somebody is watching you?
From the moment we wake up to the moment we fall asleep (and probably while we sleep), someone, somewhere is monitoring, collecting and sorting all of the data being gathered based on our behaviors....
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Mobile Marketing Basics: Permission Database Building
In a previous post we discussed the importance of compliance when it comes to the opt-in processes of your mobile marketing program. So, once the appropriate opt-in processes are in place, how do you...
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Smartphones – The Majority Wins
The votes have been casted and the results are in! Smartphones win the popular vote amongst US Adults, according to a study completed in Q1 2013 by the Pew Research Center’s Internet & American...
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Stranger Danger: FTC Expands Rules for Data Collection of Children
The Children’s Online Privacy Protection Act (COPPA) was passed in 2000 to require parental consent prior to marketing to children less than thirteen years of age. Enforcement powers were granted to...
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Plan Your Mobile Offering with Subscriber Insight
Have you ever been asked to sign up for a company’s mobile marketing campaigns without them providing much detail about what you will be receiving? We are finding that this occurs far too regularly....
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Digital Marketing Is Not a “Nice To Have” – It’s a “Need To Have”
Email, mobile, social media, local search, and video content rule the world because of the proliferation of technology; Cisco predicts 25 Billion Internet devices will be connected by 2015. The...
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